According to the most recent data released by Pinterest, there are over 518 million active users on Pinterest each month. 92% of Pinterest users use Pinterest to plan for a purchase while 50% of users will buy a product on Pinterest.
That means over 250 million people each month will buy a product on Pinterest. Pinterest also reaches 40% of users who earn over 150k which allows you to reach those wanting to invest in high ticket products.
Unlike Instagram or TikTok you do not need a following to sell products or pin links to your products. In fact I have a whopping 3 followers, yet I have 72,000 monthly views. This is because Pinterest is a visual search engine where users actively use the search bar to find what they’re looking for.